Associate Creative Director (Art)
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Arjowiggins

With political chaos compelling citizens to stand up against social injustices,
protests are globally at an all-time high. However, the clutter on social media
has demeaned the impact of genuine communication, thereby making paper
more significant than ever before. We realized that the success of every protest
march depends on the effectiveness of the messages carried and the true display
of the power of paper. Which is why, we initiated a Facebook status printing
movement that enables people to print their powerful protest messages
on equally robust papers.